The thing about this system is people actually have to pay to upvote or register something as good content. For the moment Steemit can way out pay any other platform making money off advertising and this is all due to having their own block chain. Also I think Steem locks in users for a longer time by having the steem power. This will help keep people coming back by not allowing them to bail out at no notice.
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Both are options it's good steemit gives users the power, they also pay interests not to forget