I think we will see more and more articles like this as site like Bloomberg want to be seen as predicting the future and being right about where things are going.
They would d not be so keen early on because of the risk that it is a scam or that it will fail.
So I'd take this as an endorsement that they think Steemit is here for the long term and stable enough that they are willing to pump it.
Good news for us ;-)