It's a sports-themed faucet. Faucets are popular (surprise, free money!) but they have their place. The nature of all faucets, including this one, is that they appeal most to small holders or non-holders (large holders can't be bothered), thus broadening and expanding the distribution.
I see nothing wrong with giving away coins, nor with getting support from major stakeholders to build a sports-themed concept and blog and a game around giving away coins, something which major stakeholders of crypto platforms often support. We'll have to agree to disagree.