Caputo said that Bond is aiming at the sweet spot between YouTube and Netflix. The former provides little return for content creators; the latter poses challenges for placement. As he says, it’s aimed at drawing creatives “sick of getting YouTube money, and never getting a Hollywood mogul on the phone.”
The content of Bond will be aimed at filling the gaps in content ignored by major networks and the “Hollywood gods,” as Caputo calls them, which could include shows that strike a chord in middle America.
https://variety.com/2018/politics/news/roseanne-barr-mark-caputo-1202825514/
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