Thanks for commenting @hernandev. What you point out is absolutely true, there must be both "positive" and "negative" versions of the logo, plus a full-color one, if it exists. The "positive" or black is suitable for white and light-colored backgrounds, while the "negative" or white is suitable for darker colors, even black, and busy photographic backgrounds (check the first example in the post). You can see all three versions in the Final logos section, plus the first version suitable for dark backgrounds ;)
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