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RE: Beem logo proposal

in #utopian-io7 years ago

Nice job mate!

One quick thing here, not only to your contribution but for all visual identity/logo design to come.

I'm no expert on Design, I just try my best to not do ugly stuff haha, but, even when providing the inverse applications, I often see this kind of contributions without the corresponding dark background examples.

It makes a lot of sense for me, as a "client" to see those applications, It adds value to the contribution showing how versatile the design is.

Just my $0.02, feel free to point out opposite thoughts on it.

Thanks!

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Thanks for commenting @hernandev. What you point out is absolutely true, there must be both "positive" and "negative" versions of the logo, plus a full-color one, if it exists. The "positive" or black is suitable for white and light-colored backgrounds, while the "negative" or white is suitable for darker colors, even black, and busy photographic backgrounds (check the first example in the post). You can see all three versions in the Final logos section, plus the first version suitable for dark backgrounds ;)