You hit on a good point here with the fact that funneling to Peakd or Ecency would be better than hive.io, which is also the entire problem with all the advertising in general. The rally car and other similar things already pivoted to showcase the currency. Conferences and events all have dapp flags all over them. But everyone knows that the main site has to be redesigned. This main site should be managed by the Hive community, it should be redesigned professionally as a donation. So far it was built and maintained without anyone making anything off it. Someone with the design skills and the time (emphasis on time) needs to come forward and work on it. Repo is here: https://gitlab.syncad.com/hive/hive-io (MR to Develop branch)
The legal opinion is meant to be public. I don't see how it wouldn't be because this set of documents is for exchanges and is similar to the Hive Whitepaper in purpose.
Every VP activity has someone who handles journalists. Some of the larger activities have a good method of getting them to notice, usually with local press. The film screening will definitely have journalists. But in general, press is something we constantly need people with experience to volunteer for. We do have two press release writers with at least access to publishing sites. We also have publications lined up - these are paid vendors, we are starting to use them more.
Hive merch we have in all shapes and sizes: shirts, hats, mugs, pens, stickers, keychains, thermoses, markers, notebooks, bags, whatever is most economical and fits the event.