I actually liked the car idea at first Then I saw it did jack shit for us. Then we did it again for another year. And again jack shit. And now a third year? Why?
I don't see how saying "it doesn't work stop paying for it" is vague.
You are viewing a single comment's thread from:
How do you know it didnt do anything? How do you know the recent pumps are or are not car related? I mean the car does precisely what its supposed to do. Raise awareness about the Hive brand. You have Hive branding on it, its seen by millions of people, lately we even changed the messaging on it to make it more crypto related. Thats what its supposed to do.
Thats the specific type of marketing. If it didnt do anything nobody would sponsor any car in WRC. Theyd all be the stock color.
Now, you could say that we could spend the money better elsewhere and that is as legit opinion as any but that doesnt mean that because they dont like the car people are forbidden or cant give us those better ideas so we give them a try.
I guess "lets not spend money" is not vague but its unhelpful. Its kinda: "We should have marketing but lets not spend money".
But 100% of the "we should do this or that" is completely vague and unhelpful.
MY BROTHER IN CHRIST you are asking for the money. How do we know it is doing jackshit? We don't! If you are asking for money then you should show evidence that it is doing something! We are a small community with little money. We need to know something is working. Can you please link us any kind of report showing effective results of the car stuff? Either good or bad? I am not the one who asked for the money and I am not the one who used the money to get a car and I am not the one proposing anything so I don't even know what data you can provide to back the requests, but if you want to ask for money you need to think of how you can show the value you have generated with data and something more than words.
If you manage to show the results, receipts, impact analysis and all of that then it would be HUGE for Hive because it would simply drive interest! Would you invest in a coin that buys a car? No wtf, why would I? Now would you invest in a coin that has a car and a detailed report of the impacts of having a car for its socials and financials? Heck yeah. Even if the numbers are not good it shows PLANNING and accountability!
THE DATA IS MORE IMPORTANT THAN THE ACTIVITY!
What exactly did I ask money for that isnt very clear what its doing? Hivefest funds were for Hivefest. The result was Hivefest and it seems a closer integration with DASH as well, as a bonus. Vibes, is pretty straight forward. Generated millions of views on social media and onboarded about a 1000 people. And the latest payment for the conference, well, thats happening in December so I dont have any results yet.
The Hive car creates brand exposure. People see it, millions in fact. You can see all the coverage numbers on the official WRC pages. TV viewership estimates, on location attendance, etc. Around 800 million TV viewers and I know Croatia WRC had around 300k people on location.
The Hive car is the type of marketing where you can never have measurable results in term of price action. Even if Hive did a 100x you would never be able to determine if the Hive car had any effect on that at all.
Now you could be opposed to this type of marketing but it doesnt mean its not doing anything. Its putting the Hive brand in front of millions of people.
Is that good enough? Depends on what you think is good enough. Maybe something else is better.
The Data is not a factor of the Hive car existance its a factor of being a part of the WRC event. Now, thats not too bad of any idea, we should probably share the numbers WRC achieves from exposure even though the videos we put out do show the massive crowds of people, being interviewed by official accounts, being shown on TV.
There's no pump just a steady decline in price with the occasional Korea driven "pump". And all that in a relatively good time for crypto.
Let's not be delusional.
How do you know the decline wouldnt have been even more steep? The price continued to go up after the Korean pump and dump. How do you know the car didnt have effect on that? If Hive was worth a billion USD right now, even then you would have no way whatsoever to determine if the car had any effect at all.
Im not saying it did or did not. Im saying that its the type of marketing where you can never measurable results in term of price increase. So it can be opposed on that merit and other options presented as an alternative.
I mean, I dont personally like the boreholes, or SWC and a lot of venezuelan stuff, or the current approach to conferences which is why im trying other stuff. Vibes for example brought in around a 1000 new users, generated millions of views. Did it justify expenditure of 20ish k USD? Hard to say. Im changing the approach to conferences to assure VC and investor exposure, we will see if that works. Wer doing the reddit AMA, will see if that works.
If anything works really well the funding will shift towards that.
Its easy to complain but rarely will anyone put in work to provide a better alternative.
Here are three options that will actually yield results and are much simpler
just send to null. Stops the bleeding
buy doge. Medium risk high reward. Cause Elon (love him or hate him doesn't matter)
exchange listings, even small ones.
Or we can get a shitty car that keeps breaking down wins no races (edit: always comes last) and nobody buys hive because of it.
The car was a fucking failure. You know it. I know it. Everyone knows it. And when fucking everyone tells you the earth is round guess what? It probably is. Stop defending it
No marketing. No buying Doge, no getting exchanges. All what you listed next. :)
VP or DHF arent for profit. Creates massive security problem.
3 that I know of are being worked on. A few US based.
Good
How much we paying the person getting us listings?
Half the initiatives in the proposal are explicitly for getting us listed on exchanges and into big markets. We don't pay for exchange listings, we're shot in both legs because of that, but that's how it is. We also don't do backroom deals. This marketing is the only thing that saves us so far.