It all boils down to whether the 2 steemers involved were willing participants or not. If not, then I agree that this is poor form, if both parties agreed then it's a case of, if you don't like it scroll on. Shouldn't be too hard to find the answer.
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All the people in the steemy games gave their permission to be featured.
Hi, please have a look at the official @steemgames @steemsports response: https://steemit.com/steemsports/@steemgames/proof-of-consent-of-participants-and-the-danger-click-bait-f-u-posts