Those are all good, but most have their roots further back.
"There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available."
Management: Tasks, Responsibilities, Practices by Peter Drucker
Those are all good, but most have their roots further back.
"There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available."
Management: Tasks, Responsibilities, Practices by Peter Drucker
Great Stuff Eleanor :) How interesting it is to get back to the instincts of life. Seeing this clearly makes for good success.
Glad you enjoyed it :-)