Agreed, introductions and conclusions are crucial to a good article, and the flow in between is crucial. One of my favourite reminders is the fact that the purpose of your first sentence is to make the reader eager to read the next. The purpose of your second sentence is to make the reader want to read the next. And on it goes. Every single word and line should be written with the intention of guiding your reader to your very last word. And then taking action! Thanks for the post.
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