As a new user myself I don't think Hive has failed, I just see it as it's own unique thing, though I'm only starting to navigate my way in here but I do think it is something that should be spread. Honestly, if the creators of Hive wanted to be like those other web2 platforms I feel they would have done so easily by now, but I doubt that's wat Hive is meant to achieve.
Welcome and hope you're enjoying the platform :).
@adetorrent yes, I am enjoying the platform, there are so many interesting posts here