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RE: Has Hive Failed?

in #youtubelast year

I started writing a post about how I think we're on boarding people the wrong way on Hive, everyone creates content and not enough consumption. I need to tidy up my thoughts and dig it out from my draft box

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Would be great to see your insights. We really do need a format whereby non-content-creators see inherent value in what we do. A good example is TikTok as I mentioned to someone. Somehow, tiktok consumers have developed a tipping culture and buy tokens on there for the sole purpose of tipping others. It's pretty interesting to see.

If people aren't consuming content here, it means the content they see isn't interesting. That means either there isn't any interesting content here (which I don't think is true) or we are failing to show users the content they want to see. That in itself implies our curation model is not working, regardless of the apparent quality of the posts that get upvoted to the front. eg. comparing Hive to Steemit, we are clearly better, yet compare it to other social media such as Reddit or Instagram, and people are way more interested in the content they find there.

Why would a user who doesn't have a stake here waste their time when they find better content more easily elsewhere?

I could be wrong, but I doubt Hive gets many random users who stumble across Hive uninvited. Those who arrive here, come because someone they knew told them about Hive, and how you can earn by making posts. And that's where the issue lies. Everybody comes here with a "I'm a content creator" mentality. Content consumption does not cross their mind and is not a priority for them. Some "engage" because they're told by their onboarder to do so, but they're not really consuming content. There's a fine line between the two.

Nearly half (45%) of peakd.com's traffic comes from organic search according to similarweb.com. Comments made by @jarvie in the "Town Hall" on Twitter suggest to me that's likely fairly accurate. It's even higher, 62.5% for hive.blog.

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I would argue that the fact that we do not see any meaningful channeling of this traffic into either

  1. New Hive user accounts or
  2. Recurring visitors
    supports the idea that people land on peakd.com and hive.blog, but they don't find it compelling enough to stick around.

I don't know how many of such users actually go on to visit the home page or trending page, but these are the kinds of things we would need to be looking at to begin to understand why the "content consumer" type user does not stay with Hive.

I don't find that difficult to answer. When I'm on YouTube or other channels, the hurdle for having my own account is low. I've asked this question a lot over the years (on posts like this one): Why doesn't Hive have a guest comment option? If you assume that people don't want to be producers themselves, but just want to browse or comment here and there or leave a "like", why don't we give them the opportunity to do so? How are we supposed to build a larger consumer following without such low entry barriers? I was told that this was a work in progress or that I should check the proposals. So far, however, little or nothing seems to be happening in this direction, as far as I can see. I use Hive as a frontend, not peakd or ecency.