Hello
Whatever business you might be having online or wish to start, this simple article is for you.
Aly told me that I should be sharing more from my professional experience and make it easy to learn. And because I like to be a good listener...in the sense that I always listen and take my love's advice, I've decided to write this.
Often, I’d take at least the first half of a 1,000-word email just to get to the main point… which, if you listen to most gurus, goes completely against every rule - such as you need to get to the point immediately, to have a call to action above the fold and so on.
Well, I'm sending emails or newsletters to my clients or prospects that don’t even have a call to action.
And you know what else?
While this might go against some rules, I think the most important rule of marketing in my opinion is to first, stand out. Preferably, stand out in a way that furthers the process of the sale.
Because just standing out doesn’t matter. There are plenty of the so-called influencers out there who have half a million followers, but can’t drive 2 sales in a single promo. They’re good at standing out, but not too great at furthering the process of the sale.
One way to do that in online marketing is to do what everyone else is too lazy to do.
For example, writing a longer email without even selling something is what most marketers don’t bother to do.
Because it takes a lot of time, research, and thinking.
It’s no different for me.
Which is why I’m smart about it. Or I try to be!
I have created some simple steps/tools for me, and it doesn’t even cost me that much because it’s just a part of a service in an exclusive membership I’m a part of. One day I’ll tell you all about it. Sometimes I create ays in which I don't pay anything.
The thing here is that you don’t have to work hard to get results.
Sure, if you want to really go all in, you can do everything yourself… but if 20% of the effort (which is the level of effort it takes me to review these and add some ideas of my own) gets me 80% of the result (in reality, it’s closer to 95%), why would I? Pareto, you know that.
Now, here’s another point.
If everyone starts sending longer emails and providing value (instead of just “buy this thing from me”) you know who will be the first to send shorter ones? Me.
Because standing out and grabbing the attention comes first.
If you can’t grab someone’s attention, you can’t provide value to them.
There’s a lot to be said about grabbing attention the right way, though.
For example, you could grab everyone’s attention in a crowded movie theater (as if we have those anymore…) by yelling “FIRE!!!”...
But if your goal is to sell popcorn, well, I don’t think you’ll sell much.
The bottom line is...
First, stand out - if everyone zigs, you zag. Do it in a way that helps to get your message across.
Then, provide relevant value. As much as you can.
And watch out for how you grab people’s attention. You can create your competitive advantages!
Thank you!
Yeah, this is true. You must give value but do so in a dynamic way. A way that is different from the rest of the folks
You couldn't be far away from the truth. A lot of us have a large crowd following but it is not convertible at all.
We need to learn to create our competitive advantage by standing out. Once the crowd is doing this, we should deviate and do that
This will improve the amount of value we are able to give, and draw in clients, and customers
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