I agree about skin in the game and being active on social media. But only twitter? nah. My Crazy for Crypto people here in Thailand are busy on telegram and other platforms, using private groups. In fact, quite a lot of crypto people are ethically opposed to using twitter - more so since the US election debacle. Networking naturally is the best way - it oozes authenticity and THAT brings questions. People ask me constantly about how-why I earn for my Hive content, which I share to facebook and Linkedin. I don't try to sell anybody, cos most people hate being sold to.
We just have to be upfront and authentically share. And yes, I agree not only witnesses but community leaders need to be active. I'm always excited to see how @enjar engages on twitter in such a natural way without selling anything... and he's effective.
We need REAL STORIES about how Hive has already changed and fixed things. Not how it will-could, but how it did. Cos that's the basis of marketing - success stories, naturally and readily shared. Spamming the #HiveFixesThis slogan inappropriately? Just no.
It would make a great next challenge from @theycallmedan - how current active users have fixed things with Hive - whether it be me or someone in Venezuela buying groceries for my kid during covid lockdown with HBD, or someone in Nigeria documenting important political content. Maybe @eddiespino could pass this along?
I do agree people need to find the niche areas that work for them. For some that is Twitter and if that is working for them they should keep it up. Long-term the highest earners on Hive will not be due to the reward pool but opportunities they have created for themselves.
There is and has always been issues without short-term financial incentives most are just unwilling to go out beyond our bubble in trying something different. Far too many see having to spend time on anything other than writing content as taking away from their earning potential in the short term. This is sadly a result of the 7-day cycle and people only earning from their content from those who have Hive staked to vote their open content.
With the recent massive censorship going on many are just reseeding back to Hive only services such as microblogging with a few other dozen people. They seem to just go out onto Twitter and elsewhere to spam the HiveFixesThis. For those not already on Hive, they are going to Parler where we don’t seem to have any ground on.
Long term I have always expected some of these web 2.0 sites that we can take traffic and users to become quite hostile towards us. So far we have been decently lucky with only a few major takedowns. When people realize they could get banned they start not wanting to put effort into things. I knew a few who no longer seem to put any energy into anything that could be seen by the outside world.
To date the most successful onboarding opportunities that I’ve been involved in have been:
I engaged with a Twitch streamer who was giving Hive a try with written content. He joined a discord I was running at a time and ended up asking if he could share our discord with his 100 live viewers. He didn’t want to run his discord and yet wanted a place for a few of his fans to engage with each other.
This created an environment for some to discover there is some amazing gaming content from places they have never heard about. Many themselves always wanted to give writing content a try but didn’t want to spend the time on making websites.
Another big one has been when I play online games that have alliances/guilds/whatever to join. People often talk about hobbies and other things outside of the game. People find it fascinating to hear about something new that they can give a try.
Finally, discussing in private chatrooms about blockchain games on Hive usually all without sharing a referral link. Over time I have realized it’s just not worth trying to push a referral link included with any kind of onboarding or invite link. When people feel like you are trying profit from them joining they become quite turned off. Not to mention many big spenders don’t want to feel like they are being tracked via an affiliate link.
!ENGAGE 15
It's logical that for a decentralized environment there is no ONE way for anything. We DO have to be authentic, stop with the spamming and tell real life stories. Share the breadth of the content and play for the long game.
I have the referral link on the bottom of my posts and that's it. No one wants to be "sold" to. In fact, it creates a resistance. The community thing needs to be authentic - we all resist others using us for their profit.
I think you've really touched on an important thing here that people can create their own presence on Hive without needing to build a website. They can create a community, and identity and a following, and share that content to web2 whilst preserving and protecting that content onchain. THAT is a very sexy story if you're a homeschooler, an anti-vaxxer or an alternative lifestyle person not buying mainstream government controlled narrative about anything. It's also great for things like gambling (as we see with slot games and poker) and fringe content like erotica.
Pondering this some more.... thanks for the tokens. 😊
HIVE Witnesses, HIVE DApps founders, HIVE whales should leverage HIVETwitter to bring long term value to them and our HIVE Network.
Great points and good idea @artemislives, sharing real stories will get the attention of people more effectively. There was already a similar initiative by @sergiomendes called #HiveIsRealMoney and people shared what they have been able to buy with Hive. On this line I'm thinking of an initiative called #HiveStories where people can share their experience on Hive not only about money but about the whole experiences.
Hmmm some months ago there was an initiative called #HiveTestimony and it was basically this so maybe it can be done again with a twist. I'll think more deeply about this and pass the idea to @theycallmedan.
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Thanks @eddiespino. Not sure about #HiveStories - maybe a bit vague? What about #HiveIRL? As in REAL situations and REAL stories about how-why people chose Hive and it performed-shone-delivered in a way other social media simply can't. I know that @HiveLatino and the #naija community have loads of stories about people USING hive and earning for what they used to do for free. Also about censorship.
Perhaps after the posts have been rewarded and done their 7 day stint, they could also be edited to create powerful ads for paid placement on other social media? Maybe we could invite individual Hivers to SPONSOR a paid ad placement for a week, and then reward them with x number of 100% upvotes? But the ads have to be cutting edge and real.
Initiatives which got up really matter too - developers who were ENABLED. Powerful stories for HiveTwitter.
Thanks for the response. !ENGAGE 15
You are welcome! And yes #HiveIRL sounds better and that way it can have that twist so it's different from the #HiveTestimony initiative.
Promoting with ads sounds interesting, I'm not an expert yet and not sure if those ads could be approved by the social media platforms but I will make my research and also pass these ideas to Dan.
Thank you for your helpful ideas!
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Perhaps start with Brave and telegram re finding out what it costs to sponsor an ad? Usually they're very flexible and you pay for placement volume.
Happy to help. Anytime. Those of us running physical global businesses NEED to share those skills with Hive - too often the marketing ideas come from a theoretical place where they don't have a lot of legs or track record IRL.
Oh sounds good! Makes sense, Brave and Telegram already have many crypto users.
Please contact me through Discord: eddiespino#1698 if you want to talk more about this. You can also contact me on Telegram or Twitter as @eddiespino if those are better places for you.
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ENGAGEtokens.ENGAGEtokens.