This thesis bolsters my conviction that more of the DHF needs to be allocated towards a better marketing and new user onboarding service for Hive. Web3 friction + its learning curve is a big barrier. A concentrated effort to improve education and slow-walk newcomers into the nuances of Hive feels like it'd be mostly upside.
In my spare time I've been tinkering with the framework for such a strategy. If anyone reading this knows others (or is interested themselves) in helping flesh it out, ping me. 😃
Cheers!
As stated above, I disagree with that for a simple reason: the target audience for Hive is diverse. Bloggers and gamers are not the same as an example.
Yes we need to cure the onboarding issues, that I agree with. However, a lot of the confusion about Hive is basic Web 3.0 stuff. People simply arent accustomed to using keys. That is something we cannot help people past. It is like the early days of the web, people not knowing what a browser is.
Ease of use is something the industry needs before mass adoption. This is across the board. It is also why I am excited about #ProjectBlank. There is a low learning curve there.
Posted Using LeoFinance Beta
I'll definitely check out #ProjectBlank !
This is where I disagree with you :)
My background is in digital marketing, and more recently education. We might not be able to help the general world population get used to using keys, sure. But if the mid-term goal is to get Hive to 100K active accounts, I 100% guarantee you there's a tech-savvy, key-ready population out there that either:
Of these two audiences, I have no idea what the population size is, but I'd guess its way, way bigger than 100K, all across the world. So the mission would be to spend some DHF funds to convert some small % of that. That feels more than possible with the right approach.
Already been funded. There is a marketing project that the DHF funded.
How have the results been?
Again you list your targets but for what? Investors. Gamers. Bloggers. Short form content. Sports fans.
Posted Using LeoFinance Beta
Can you send me a link to that funded project? I'm not familiar with it or the results. I had heard of one that was approx. 30K HBD, which represents less than 0.1% of the total fund power (aka a drop in the bucket).
Further segmenting those two audiences I mentioned would be part of the approach for sure! My comment wasn't an attempt to lay out the entire strategy. 😉
But since we're on the topic, I'll share a little more:
Everything you listed does align with where Hive has seeded success. In the v1 of my framework I'm looking at reframing the idea of Account Based Marketing (ABM) towards Community Based Marketing (CBM). Specific campaigns would target both web3 and web2 communities that demonstrate a high level of technical proficiency (i.e. they'd grok the idea of private keys and custom tokenized economies).
Those campaigns would be tailored to each community, and each would involve a specific landing page and/or onboarding process.
CBM costs per community would involve:
ROI and success would involve and draw on the methods you've outlined in your post here. If such campaigns can net, say 1,000 new Hive users in 8 weeks, there should be a quantifiable return on that activity.
I cant find the link but it is done by Lordbutterfly. Check his blog since it might be in there.
Posted Using LeoFinance Beta
By the way, the CTPtalk crew put together a lot of videos regarding getting started on Hive.
Posted Using LeoFinance Beta