Perplexity AI in final stages of raising $500 million round at $9 billion valuation
Perplexity AI is in the final stages of raising $500 million in funding at a $9 billion valuation, a source familiar with the situation told CNBC.
The startup competes against the likes of Google and ChatGPT-maker OpenAI. Perplexity most recent valuation was $3 billion in June. Institutional Venture Partners, a Bay Area-based firm, is leading the new round, according to the source, who requested anonymity since the funding is not yet public.
Perplexity started the year with a roughly $500 million valuation. Since then, the company has continued to attract investor interest amid the generative AI boom, raising four funding rounds so far this year.
Last week, OpenAI launched a search feature within ChatGPT, its viral chatbot, that positioned it to better compete with Perplexity, as well as leading search engines like Google and Microsoft's Bing. OpenAI's search feature offers up-to-the-minute sports scores, stock quotes, news, weather and more, powered by real-time web search and partnerships with news and data providers, according to the company.
Despite the AI boom, Perplexity has been embroiled in controversy due to accusations of plagiarizing content from media outlets. The New York Times last month sent Perplexity a "cease and desist" notice, claiming that the startup scrapes the news outlet's content to generate answers. Perplexity has denied the allegations.
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