Speaking of SEO. Hive made a huge mistake when it chose its name. The term "hive" is used in so many network related applications that it will never show well on Google. In contrast, STEEM is a unique term. The developers of HIVE blew the SEO game from the starting gate.
Exactly! Big mistake! There's even a blockchain company called Hive.
For the first several months, all of my Hive related google searches brought up Hive Blockchain Technologies. Sadly, when a company fails to consider SEO in the formation stage, the game is simply lost.
BTW, one of the biggest arguments that Hive Blockchain Technologies has in its trademark dispute with Hive is that Hive destroyed its SEO abilities. As Hive SEO improves, the ability of people to find info on Hive Blockchain Technologies diminishes.
I think Hive was branded far too quickly. Hive should've been announced as a provisional name only and the name should've been decided based on a public contest.
I wish there was an open discussion of the name.
The problem is with the domain names. Unfortunately, it is difficult to have an open discussion about a brand name without the eavesdroppers on the discussion immediately squatting on the best domains.
Conversely, we saw that the instigators of the hardfork grabbed prime names before the market was aware of the schism. This limited the opportunities for outsiders to establish themselves after the hardfork. Branding is a difficult game.
That's true.