Marketing frontends as "social that pays" might not be a bad idea, but using the hive brand to do it is doing damage to the perception of Hive and creating misconceptions in potential investors. A user might be attracted to Peakd or Leofinance by marketing "social that pays", leading him to realize the blockchain it was built upon is a greater thing, but it still leaves Hive to be rightly perceived as a one-stop shop for online living & gaming & decentralized apps, for online business communities, etc...
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Yes, which was my entire point. I made one typo in the thousands of words I've written about consumer-facing marketing and social-platforms and somehow people in the comments actually managed to believe that I was aiming at marketing the Hive blockchain. Unreal, lol. :)
In my opinion, this confusion is an even deeper result of Hive's choice to use similar names for Hive.Blog and Hive.io, along with the same logo for both.
That's not really on me.
Amazon AWS is an architecture that Netflix runs on, but they have clearly differentiated names, logos, branding, and approaches. They wouldn't dream of using similar names/logos ever, because they understand one is a dev-focused architecture and the other is a consumer-focused app.
I'd love if Hive fixed this, but judging by the... uh... 'open-mindedness' from people in my comment section, I'm not optimistic. :)
Thanks for sharing your perspective, much appreciated, and wishing you a great day! 🙏
Hive.blog, though improved, is designed as a mvp.
Imo, we should point people to peakd.com.
It is a much better ux, iyam.
Great suggestion, and fairly easy to implement, if anyone felt inspired to bring what I've suggested to life. :)
One of the simplest fixes would be to rename hive.blog.
I basically agree with you 100%. Also, I think that until we divorce the Hive blockchain from the social media frontends (both in the minds of Hive users and in the general population), Hive has little chance of being widely recognized and respected.
The infographic posted by @theycallmedan the other day signals how much stuff is going on on Hive, but the general recognition of Hive as an all-purpose blockchain is missing.
WE NEED TO FIX THAT!
I totally agree.
I'm a huge fan when two minds can come together and agree. :) Much appreciated.
That is likely. :)
A fine idea. Sounds good :) That said, it would be an altogether different marketing campaign that could easily run alongside the one I've proposed here, aimed at a different target audience, with different messaging. Something to be addressed in another post entirely, possibly by another person :)
Anyway, thanks again, have a great day! 🙏