I think I’m not explaining myself well. In simple terms:
Marketing hive as ‘earn to post’ demonstrates a fundamental misunderstanding of what hive is.
You may be able to market hive.blog as ‘post And earn’ for example. This could even go also for 3speak.tv (although I personally wouldn’t, u can still ‘post there and earn’
Marketing hive protocol like this is the equivalent however of trying to market the http protocol as Instagram.
Agree with me or not, that is what u are doing. There is a great disdain for this on chain since steemit inc did post and earn and never marketed steem the block chain itself. As a result no one knows about the capabilities of the actual chain.
If we do this again for hive we misrepresent what the protocol is completely.
Did u ever see a marketing campaign for https? Or a marketing campaign for the internet? Hive is the equivalent of these. It IS NOT a content platform upon which u can post content. Hive is the fundamental protocol that enables sites to be built that make this practise possible. In the same way as a blogging platform is built upon the internet, hive.blog is built upon hive. But u do not post and earn on hive. U post and earn on the blogging platforms built on top of hive. In the same way u do not post ur photos on https. U post ur photos on Instagram which incorporates https into its operation
Saying something like ‘hive, post and earn’ is like saying ‘https post ur photos’
We made this mistake for the last 5 years with Steem.
Now we have done the equivalent of making the world think that https is a photo platform when it is not, even though it’s protocol helps to enable photo platforms.
In the same way the ‘post and earn’ approach is relevant / applicable to the platforms built on hive but not to the hive protocol which hive.io is representing.
I’ll leave it at that. I hope u have been able to glean something of my years here struggling to stop ppl marketing ‘post & earn’ as the main approach for marketing of the chains protocol.
We are now on a path to help ppl see that hive is more like http protocol than an app upon which one blogs and earns (since the apps upon which u do this in the hive eco system are separate from hive the protocol and should be marketed separately)
I am not giving u my opinion here it questioning ur marketing expertise here, which is clearly great. I am pointing out that u have fundamentally misunderstood what hive is and are using slogans that would be more appropriate for a small number of the platforms built upon it.
If u are going to propose a marketing linguistic for hive, I hope this has helped u better understand how to do it. ‘Post And earn’ is the very thing we spent the last 5 years confusing ourselves with and is the main reason ppl don’t know hive has a huge eco system and continue to wrongly think it is just a place to post and earn (which yes, some of the apps are but hive us not) .
I spend the time on this as I see how talented u are and want to help guide u in the technically correct way. It took most ppl here years to understand this and as u see many ppl even in these comments today are still intent on wrongly marketing hive as a place to post And earn rather than recognising that this marketing approach is relevant / applicable only to about 10% of the apps built on hive and has nothing to do with the protocol hive itself
Marketing frontends as "social that pays" might not be a bad idea, but using the hive brand to do it is doing damage to the perception of Hive and creating misconceptions in potential investors. A user might be attracted to Peakd or Leofinance by marketing "social that pays", leading him to realize the blockchain it was built upon is a greater thing, but it still leaves Hive to be rightly perceived as a one-stop shop for online living & gaming & decentralized apps, for online business communities, etc...
Yes, which was my entire point. I made one typo in the thousands of words I've written about consumer-facing marketing and social-platforms and somehow people in the comments actually managed to believe that I was aiming at marketing the Hive blockchain. Unreal, lol. :)
In my opinion, this confusion is an even deeper result of Hive's choice to use similar names for Hive.Blog and Hive.io, along with the same logo for both.
That's not really on me.
Amazon AWS is an architecture that Netflix runs on, but they have clearly differentiated names, logos, branding, and approaches. They wouldn't dream of using similar names/logos ever, because they understand one is a dev-focused architecture and the other is a consumer-focused app.
I'd love if Hive fixed this, but judging by the... uh... 'open-mindedness' from people in my comment section, I'm not optimistic. :)
Thanks for sharing your perspective, much appreciated, and wishing you a great day! 🙏
Hive.blog, though improved, is designed as a mvp.
Imo, we should point people to peakd.com.
It is a much better ux, iyam.
Great suggestion, and fairly easy to implement, if anyone felt inspired to bring what I've suggested to life. :)
One of the simplest fixes would be to rename hive.blog.
I basically agree with you 100%. Also, I think that until we divorce the Hive blockchain from the social media frontends (both in the minds of Hive users and in the general population), Hive has little chance of being widely recognized and respected.
The infographic posted by @theycallmedan the other day signals how much stuff is going on on Hive, but the general recognition of Hive as an all-purpose blockchain is missing.
WE NEED TO FIX THAT!
I totally agree.
I'm a huge fan when two minds can come together and agree. :) Much appreciated.
That is likely. :)
A fine idea. Sounds good :) That said, it would be an altogether different marketing campaign that could easily run alongside the one I've proposed here, aimed at a different target audience, with different messaging. Something to be addressed in another post entirely, possibly by another person :)
Anyway, thanks again, have a great day! 🙏