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RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)

in Loving HIVE ❤4 years ago

Thank you for saying so.

Better content creators solves the real problem.

You may be right, but do you know what the #1 most attractive offer for truly great content-creators is?

A bigger crowd.
More reach.
More impact.
Bigger numbers.
A sold-out arena.
New fans.

Basically... consumers.

And Hive is comprised of mostly creators & devs. Hive offers very little to content-creators, because what content creators care about is audiences.

From my other comment:

Most good bands hates playing an empty room, but loves playing a packed stadium. Most good comedians hate playing an empty room, but would play a packed concert hall for free. Audience is far more attractive for true artists and talented content creators than money. I'd love to market to great content creators, but to do that, I'd have to tell them there was an audience of consumers here on Hive... which my campaign is aimed to get.

On top of that, there may be plenty of good content creators willing to post quality content here, but they need to HEAR about Hive first. And you know what gets things known? Do you know what the most powerful amplifier of visibility in the world is? The general public. Consumer-based word-of-mouth creates the most buzz, the fastest. It's how things become 'popular', so offering them value and speaking directly to consumers in branding and marketing is extremely powerful.

So that is why I'm so consumer-focused here.

Well, sounds like you and @blueberry404 like this 'Patreon for creators' approach, which is fine, but the creators here are scrounging for scraps, 2-3 comments per post, because there's no one consuming, so I don't really see the model you both are suggesting working until there are a healthy amount of consumers on the platform. And it's super easy to get them.

We have the 'killer app' already. It's a project that blows FB, Twitter, and Instagram out of the water.

It's called Hive.Blog, and it's a social platform where you literally earn crypto for swiping and liking.

It's a marketer's dream. How could you NOT market this? Consumers would love this.

From my other comment:

Fiverr markets itself as a way to make money, but most people fail on Fiverr. Fiverr still grows. Uber markets itself as a way to make money just by driving around, but most drivers fail on Uber. Uber still grows. YouTube markets itself as a place to earn money for posting video content. Most YouTubers fail. YouTube still grows. Hive(.Blog) can, and should, do the exact same thing and grow.

Anyway, thanks again for sharing, I hope what I've written clears things up, but I'm happy to agree to disagree as well, whatever suits you. :) Wishing you a great day! 🙏

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Yepp, this clears up more of your point. We do need more consumers to attract better content creators.

Hope more people take notice of the points you made in this post.

Whatever happens, you have got one more content consumer. I will be reading more of your posts in the future.

And you too have a great day.

Hooray! I love clarification, and I appreciate your understanding my points. :)

Hope more people take notice of the points you made in this post.

Yes, and hopefully with open minds too, lol. Thank you!

Whatever happens, you have got one more content consumer. I will be reading more of your posts in the future.

I really appreciate you, wishing you a great day too! 🙏

I totally agree that more consumers is a great thing, however, it's not everything. And your comment on the imbalance of creator to consumer on Hive is also a good point. We are still in the early adopter phase, so Hive is kind of a circle of hipsters that are excited for the future and there aren't many casual consumers yet. Which is odd, because from the Hive whitepaper, there is an intent to make this mainstream to a non-crypto audience.

Take instagram for example. Artists with 50k-100k make NOTHING off the platform. Even when promoting their patreon/other off page donation, save for a few exceptions there is very little earning potential. Every independent content creator I know would rather have a small, focused, loyal and paying crowd rather than a mob of people who swipe and leave.

Something like the system on Cent could work - if you subsidise a creator you get a cut of future donations. So supporters are incentivised to support quality to get rewards themselves. Sadly the Cent platform does not boast the content, design and quality of Hive, so it does not really deliver much.

Would love to hear your thoughts on the Cent model :) and again thanks for the thoughtful input

I'm glad we agree on those two points. (And my post never said consumers were 'everything' it says that it's my main focus for this campaign, and what Hive is most in need of.)

because from the Hive whitepaper, there is an intent to make this mainstream to a non-crypto audience.

As far as I can tell, my suggestions here are the most effective way of accomplishing that goal, but I'm happy if anyone else has a more effective approach. :)

Something like the system on Cent could work

Very interesting! Thanks for sharing this. I know little of Cent, your link is the first I've heard of it, but it sounds like they'll face the same issues Hive faces.

Great model. Unique selling proposition. Good project at heart.

But simply lacking bold enough, clear enough, and focused enough messaging to persuade consumer-adoption. :)

My message, over and over through this post and the pages of comments I've written is this:

Consumers are drowning in a sea of noise and literally only pay attention to boldness. Period. This won't magically change just because people don't like it, so Hive (or Cent, or whoever's seeking mass-adoption or rapid-growth) might as well use it.

And thank you as well! I enjoyed our discussion and your thoughtful input too! Wishing you a wonderful day! 😁🙏