You are viewing a single comment's thread from:

RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)

in Loving HIVE ❤4 years ago

Ayyy, thanks for swinging by and offering this perspective, @theycallmedan :)

You seem to understand that rewarding and incentivizing consumers is a totally fine approach done well by many, but not by Hive.Blog/Steemit in the past, which is my understanding as well. I'm thrilled you don't dismiss this approach. :)

Instead, we can frame it such that, "Hey, you spend how much on content every year?"

This is a similar, but slightly different approach to the one I outlined, and one which I'm totally open to. If that's how Hive.Blog wants to promote their social aspects to consumers, it's certainly an acceptable framing. Will it outperform the examples I've shown from Uber, YouTube, and Fiverr's marketing, messaging, and incentivization... not sure, but I'd love to see it. :)

Why not buy Hive (or tribe token) and power it up, and now you can upvote 10x a day, forever. Oh, and guess what, that 5k you powered up, it's still there, and you can power it down and sell it to gain back your initial money. But the best part is you get paid to pay your creators!

Yep, I totally get it. It sounds like a fairly similar approach to the 'Patreon' or 'Kofi' thing @blueberry404 mentioned in another comment here, but more fleshed out, and targeted more at 'content-supporters', I'd say.

If people understood this, were buying up Hive and urging their creators to move over, the price would appreciate. What happens when Hive goes up? It means everyone's upvotes are worth more. Higher upvotes to reward creators means it would make sense for more people to get in, as they see the value loop in effect.

I totally see that, and if Hive wants to push such a 'hard to wrap ones head around' message, I applaud it. Personally, I'd choose the vastly easier message I outlined in my post.

Either way, hugely appreciate all you've offered here, it makes a lot of sense, and I'd happily support someone who was spearheading marketing in such a way. :)

Wishing you a fantastic day. 🙏

Sort:  

Btw forgot to say the graphic is awesome, thanks for making it and sharing your ideas! I do think the approach can be done successfully if done right.

Thank you! I really appreciate it! A kind word can go a really long way. I hugely appreciate all you do for Hive and the community, whether it's 3SPK, SPK, posts, updates, and even swinging by here to drop some insight.

I'm open to most approaches that are done right, from the one I've proposed, to the slight pivot you and nonames offer, or something else entirely. 🙏

I agree completely that the graphic is awesome. And I enjoyed your perspective, like J said it reminds me of Patreon.

Plan for success in all that you do, so you're actually prepared to handle it when you become successful.

This. Yes. 100% agree.

🙏❤️