I know the whole "get paid to post" has been used to marketing this technology. The reason being is it works. The best way to attract new users is for them to think they will get a reward they wouldn't on another platform, just look at Defi. - With that said, it's been done badly in the past and wasn't handled well. It did work some. Plan for success in all that you do, so you're actually prepared to handle it when you become successful.
I've never been one to dismiss this approach; I've used it myself in various ways back before Twitter banned me to great effect, reaching viral tweets for offering to reward good content. The key is to do it right.
@nonameslefttouse says it better than any I've seen. The way you market "getting paid" isn't by just coming here and expecting crypto to rain down on you just because. Instead, we can frame it such that, "Hey, you spend how much on content every year?" - Let's say, on avg a user spends 3-5K+ a year (some much more) to enjoy the content you see. Whether it be behind a paywall or a virtuous tip, content is now coming in bite-sized chunks that can be paid for in bite-sized ways.
Well, instead of just giving 5k USD to your favorite creators, and then that's it, you're out of money. Why not buy Hive (or tribe token) and power it up, and now you can upvote 10x a day, forever. Oh, and guess what, that 5k you powered up, it's still there, and you can power it down and sell it to gain back your initial money. But the best part is you get paid to pay your creators! That is a real mind fck tbh and hardest to get people's heads wrapped around. But basically, you're 5k USD turns into an investment, and now you can reward more for longer for less cost. If people understood this, were buying up Hive and urging their creators to move over, the price would appreciate. What happens when Hive goes up? It means everyone's upvotes are worth more. Higher upvotes to reward creators means it would make sense for more people to get in, as they see the value loop in effect.
Ayyy, thanks for swinging by and offering this perspective, @theycallmedan :)
You seem to understand that rewarding and incentivizing consumers is a totally fine approach done well by many, but not by Hive.Blog/Steemit in the past, which is my understanding as well. I'm thrilled you don't dismiss this approach. :)
This is a similar, but slightly different approach to the one I outlined, and one which I'm totally open to. If that's how Hive.Blog wants to promote their social aspects to consumers, it's certainly an acceptable framing. Will it outperform the examples I've shown from Uber, YouTube, and Fiverr's marketing, messaging, and incentivization... not sure, but I'd love to see it. :)
Yep, I totally get it. It sounds like a fairly similar approach to the 'Patreon' or 'Kofi' thing @blueberry404 mentioned in another comment here, but more fleshed out, and targeted more at 'content-supporters', I'd say.
I totally see that, and if Hive wants to push such a 'hard to wrap ones head around' message, I applaud it. Personally, I'd choose the vastly easier message I outlined in my post.
Either way, hugely appreciate all you've offered here, it makes a lot of sense, and I'd happily support someone who was spearheading marketing in such a way. :)
Wishing you a fantastic day. 🙏
Btw forgot to say the graphic is awesome, thanks for making it and sharing your ideas! I do think the approach can be done successfully if done right.
Thank you! I really appreciate it! A kind word can go a really long way. I hugely appreciate all you do for Hive and the community, whether it's 3SPK, SPK, posts, updates, and even swinging by here to drop some insight.
I'm open to most approaches that are done right, from the one I've proposed, to the slight pivot you and nonames offer, or something else entirely. 🙏
I agree completely that the graphic is awesome. And I enjoyed your perspective, like J said it reminds me of Patreon.
This. Yes. 100% agree.
🙏❤️
Trust me, you really dont want to devolve the message to "make money here". You and other investors arent ATMs for those that want to make a few $$$ and get out. Hive is the future of the internet, it solves a real societal problem. A BIG ONE.
Think about it... You as an investor, did you buy Hive to share inflation with those that want to make a few bucks, sell their Hive, and hurt the value of your investment?
Ill make a leap here and say that you didnt. You invested because you believed in the true value of Hive. The problems it solves.
This guy here clearly doesnt care about that, as he openly makes it clear in this post and wants other to not care about it. He wants to attract those that like him dont care about it.
Hive user numbers should NEVER be dependent on the Hive price and we have been doing a really good job in making the world understand that Hive has so much more to offer since launch.
We need to maintain that.
Reducing the Hive message to this puts us back where we dont want to go.Even if whale upvotes were worth 2 cents Hive still has value! It still solves the same problem. Im starting to think, more and more, that we should completely strip upvotes from the base chain and give out inflation based on investment put in. Move the upvotes to layer 2.
Look, ive been very friendly to this guy. He has been kissing my ass since he came here. Hes taking the same approach Jerry Banfield had, Ryzes website looks exactly the same and sends out the same message as Jerrys did. They both have the same approach to things, the same sugary attitude.
Dont be fooled by it.
Making money here from upvotes is a bonus, not the focus and the ideas shared in this post need to die.
Making money here is a supplemental message to the overall message. Not the main one.
Moar defi!!