HivePosh, a community-driven marketing initiative, has brought two to three times more people from Reddit to Hive than the number of Hivers in February 2025, based on stats of PeakD and Ecency post pages. And that's nothing new; the initiative has been generating over 10,000 visits monthly for the last three months.
HivePosh is going to get more features soon, thanks to the work of @acidyo and @hivetrending, and this will hopefully lead to even bigger traffic from Web2 to Hive.
So now is probably a good time to start thinking about how to better convert visitors into Hive users. At least, active HivePosh users believe so, and, for that reason, I'm asking @asgarth, @jarvie, and @good-karma, for their attention. First, let me showcase you, dear developers of the two most-loved Hive front-ends, several cases of what HivePosh users do to Hive blockchain:
These screenshots and more stats in my post 1,946,000 Views of Hive Links Shared on Reddit Over the 4 Weeks!
As you probably know, Hive posts normally get 10-30 views on Ecency / PeakD so traffic from Reddit looks like an avalanche in the scale of Hive. It's still not enough to onboard hundreds of Reddit users monthly, but that time may come this year as HivePosh continues to grow.
It would be great if Ecency and PeakD paid attention to this growing opportunity and enhanced their interfaces to improve visitor-to-user conversion.
Think about talking to unregistered users on post pages
Posts are where people land from Reddit or Google and that's where you have a chance to capture the attention of these strangers in order to "sell" the Hive blockchain to them.
This is the beautiful minimalist design of ecency.com. However, I would spoil it with a message to unregistered users:
I'm not saying I chose the perfect words, but I believe this is the right direction - selling Hive on post pages to unregistered users. The same thought for PeakD:
Tell unregistered users what your front-end sells first of all
I choose 'Get paid for your content'. This feature sets Hive apart from the rest and is what can attract content creators who are tired of being free entertainers on Web2, collecting likes and subscribers in the hope to benefit one day.
As I see Ecency partly agrees with me since the first picture on its main page (the version for unregistered visitors) is this:
However, I don't like Ecency's answer on its signup page:
Vague and unconvincing.
"Rewarding" in what way? Flattering feedback, likes, hugs?
Who is going to believe an account on little-known Ecency gives financial freedom?
Free speech is a strong point but too many sell it and, by the way, do we have a large community of political bloggers to say 'Hey! Join the action!'? Nope. I would say Hive de facto tends to stay away from politics. Free speech is relevant mostly in the context of politics.
True ownership? If you're building a platform for tech-savvy people, then yes. But if you want to appeal to all kinds of users, true ownership isn't be the strongest point.
Peakd. Imagine someone decided to register on a blogging platform / social media PeakD and the first thing they see are signs of dollar $$ and an offer to buy a spellbook:
Doesn't look good at all.
PeakD sells Hive on its main page. And the first point is true ownership... Let's imagine, I am a visitor from Reddit, I love cooking, dancing, and cats, and I see this:
Decentralization together with a new concept of “cryptographic keys” allows users to have real true ownership. True ownership is something no other social media is willing to give users because they need you dependent on their site.
Does it sound like a dream social media?..
I absolutely love PeakD: the interface, features, everything is so well-designed and satisfying. However, when it comes to visitor-to-user conversion, PeakD does need improvements.
I've shared my personal opinion, and I'm not sure how many people agree with my points. However, I do know that active HivePosh users believe Ecency and PeakD could better absorb traffic from Web2. I hope this post will help to start an interesting and helpful discussion.
I look forward to seeing your opinions in the comments section. How can we improve PeakD and Ecency in terms of visitor-to-user conversion?
The drawing was generated with PeakD AI: https://peakd.com/ai
@x-rain, @acidyo: Good points.
"Get Paid for Your Content" sounds good.
or
"Are you still providing your content for free/nothing? Join Hive and get paid for providing your content". And then some samples how much can be earned.
Earn tokens? No, earn Dollar! 90% are very suspicious to crypto or tokens. Their normal reaction: Tokens? What's that. But they know, what Dollars are.
And some pics illustrating all the different communities: photo, travelling, sports, cooking, society, music, cinema, books, health, ...
We should adress the normal user, not only the crypto nerd. And it should be easy to register.
I showed Hive to some friends, their reaction: It is to complicated. Only english? no thanks, not interested.
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Agree.
Sure. People should immediately see that their interests are relevant.
This is another good point. Many people think they can't write for an English-speaking platform because their English isn't good enough. Many don't want to do so since they don't feel happy when blogging in English as it's a foreign language for them.
The English-only bit -- it gets on my last nerves because I know how many communities there are of different languages ... that's another hurdle we need to get past, provided we actually do want to onboard where people are actually most interested in crypto in the world.
We need different communities too, actual big communities are just photo, food and crypto/hive gaming
There are a lot of communities here.
I'm still a bit new but have made some good friends. Selling Hive to new users right on the post pages is a smart move. A clear, direct message like "Get Paid for Your Content" could grab attention fast. Most people are just used to posting for free and getting nothing but likes so it's a great selling point for Hive, almost always
👍 Especially when it is combined with the most relevant traffic made of visitors who already want to earn with their content.
Yes indeed.. most especially that 👍
I agree peakd could improve the sign-up section, it looks like complicated and having to pay, spellbook looks a scam... And ads are bad
Yup. Looks like 'get a limited access or pay'. A bad beginning for a new account.
What are your thoughts about an inviting block ("Get Paid for Your Content" or anything else) on each post page for unregistered visitors? Too much?
i would like a sort of custom url like https://peakd.com/hive-197333/@x-rain/hiveposh-weekly-13&src=web2
so that the frontend knows that the user comes from a web2 social and offers a different layout ("Get Paid for Your Content" looks good) and to registr something easier possibly redirect to ocdb on boarding
Really good points and ideas!
Thank you for the feedback, @loading! 🙂
You are thinking in the right direction 👍👍👍
!PIZZA
Thank you! 😎
I really like the initiative and it surely has potential to attract new users.
I doubt that 'get paid for your content' is the right message to send to new users.
They might see it as a source of income and could easily get disappointed when their first posts don't get the double digits rewards as the ones they clicked to get here.
I do agree that there could be more focus on registering an account instead of the unobtrusive signup buttons on the top.
The right text could be decided later...
Agree, that is the other side if it says get paid.
I think, this is a nice invitation from @jacobtothe:
A lot of fine thoughts here ... the PeakD signup page is really a good place to start thinking, as you pointed out. I think Hive suffers a great deal from a strand of people wanting to impress other crypto people ("We did this -- can't you see how amazing we are and value us accordingly) not understanding that people adopt a crypto to meet THEIR NEEDS, not to validate how smart the people already in that crypto are. If we want more than developers and tech bros, we have to make a case for adoption that makes sense to the masses.
I just taught a class on crypto this morning ... Joe and Mary are curious, but they also are afraid of scams (to some, crypto and memecoins are synonymous) and don't know how crypto will benefit them where they live as they live right now. Breaking down the jargon and getting people past the fear is something we are going to have to do in order for people to buy into Hive. No one out there cares about validating how smart we are. They need to see how it works for THEM, straight out.
Keep it simple to get in here.
Crypto, meme, scam, ... people who never before came in contact with crypto have a lot of fears. And only if it looks interesting and easy to join they will overcome those fears.
Agreed ... the more I work with people on this subject, the more I understand how necessary it is to help people get past the fear FIRST.
I can understand these Fears or concerns.
When I started here a year ago, it was all confusing at first: Hive, HP, HBD, all the other coins.
And when I want to do something with the Hive or HBD in real life, buy something, it gets even more complicated. Moving around, swapping, needs 2, 3, 4 Apps, ... Choosing the right network, which exchange, ...
Years ago it was said that with crypto and blockchain everything would be much easier. The opposite is the case.
If Bitcoin had been alone, we would have learned that and it would have been easier. Not so with thousands of coins and hundreds of blockchains. HOWEVER, I tell people pretend there are just three, in order of complexity: Bitcoin, Ethereum, and Hive. Hive is the toughest ... but if you can master that, everything else is easy.
👍 lesson learned.
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I think maintaining quality of posts published should be paramount in maintaining the purpose of why somebody would want to 'own' their content. Hive is a community platform but it also provides the participant their own 'blog' page, which I think should be a main focus point. Knowing which community tags to use when creating a post related to the subject can also provide further visibility to the personal blog posts.
Good job on slowly building traction within reddit! Those that truly understand the purpose of a Hive account will definitely grow the ecosystem and its communities for the better.