There is only one meaningful marketing department on Hive, and it is the same on every social media platform in the world. It is people posting interesting content, happy they posted it on Hive. Upvoting interesting content will please the authors of that content, and people interested in it will find it, come to Hive, see that the creator of the content received money for posting it, and seek to join Hive to become that happy about posting here too.
That's the idea, but then, we have retarded crap like this:
You'd probably enjoy the linked exchange.
I am familiar with that exchange.