There are big egos for sure on Hive. And likely, no matter who would run these campaigns, someone would be against for some reason.
About the 10% new users active... I don't know what to say. I suppose the number was reached after removing those who only briefly interacted. Yes, I agree, it would be nice if at the end, onboarding would result in a significant retention of quality people, but... that's quite difficult to achieve at scale, in my opinion.