If 10% of the newbies stuck around and did stuff it would be something, but it seems it was less than that. We do get clashes of personality around here. I've seen so many people say we need marketing, but enough have to agree on who runs it. I've no expertise in that area.
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There are big egos for sure on Hive. And likely, no matter who would run these campaigns, someone would be against for some reason.
About the 10% new users active... I don't know what to say. I suppose the number was reached after removing those who only briefly interacted. Yes, I agree, it would be nice if at the end, onboarding would result in a significant retention of quality people, but... that's quite difficult to achieve at scale, in my opinion.