A Hive rebrand is ok, as long as it keeps the name and the logo. There is nothing wrong with that. What needs priority is to level up the professionalism that's currently underwhelming for many people who first see Hive.io, or any interface.
Compare it to DeSo's website for example. Solana, and so on.
Another thing is that Hive's text-based characteristics is also leveraged too much as being a Immutable Social Media Platform, which puts a limit on expressing Hive on other aspects or capabilities. Hive is immutable with anything text-based that is being build on top of it. Not just social media platforms.
We should zoom out, get back to the basic fundamental traits, identify them, and at least share information about that.
Education is one of the things that could boost this. But before we can actually educate others, we need to educate ourselves, so we can all become proper ambassadors, which we currently aren't. Too vague, too micro, too macro, etc. There is a saying that catches it perfectly: "If you're trying to talk to everyone, you'll end up talking to no one"
We need to start seeing Hive as Hive, and dApps being build on top of it, as the businesses/companies/projects that are being build on top of it. You can replace PeakD easily, but you can't replace Hive easily. PeakD is a valued project build on top of Hive. InLeo is a great example on how things should be done properly by people who build projects on top of Hive.
We may not have a team, are VC funded, or whatever thing that makes it difficult to pump money in Hive: We do have a Hive fund that should finance Hive's roadmap onward. I have worked with HiveCreators, Valueplan, and I absolutely am grateful for all of this, I have learned a lot along the way. But, there's always a but, there are some difficulties when it comes down to hiring people, or putting the right people on the job. We have talent, but we need to pay for that talent as well, and we need to outsource talent if we dont have it. Like, what you did with the movie Freechain, it's a great example, and as a bonus we got Jovan here on Hive now as well, who brings his expertise, talent-pool, skills, and knowledge to the chain.
Last thing, Hive has the capabilities to change the way we pay people, we have a built-in savings account, we have zero-fees. We should leverage the DHF with these capabilities. Invest in the right people. Allocate funds, and build a strong foundation.
My two cents, plus interest. :D
A rebrand in messaging which ties into what you said below that if you try to talk to everyone you talk to no one.
A concise message created focused on wider crypto markets and established niches is needed once we have the features for it.
Yeah, we first need to look inward, get the narrative straight. It is too niche, and too broad/vague at the moment. Once we get the message straight back from the fundamentals, we can talk to anyone. Just with different coatings.
If wer doing smart contracts and they work. It should be smart contracts because it has the biggest market share and people are actively seeking alternatives with potential to grow.
If they dont work. We do stablecoins. If SOFI reemerges we do that.
What we choose, since wer doing it anyway needs to be whats relevant at any point in time.
And then people from the community need to go speak on spaces. The community push the tags. From there they get direct connection to whales and relevant minds in the ecosystem.
Thats how you do it.
Is Smart Contracts a L1 thing, or initiated by a project? That's the whole thing IMO. There were some individuals that thought; hey, let's make a Social Media Platform, or, lets make Twitter/Instagram/Reddit/YouTube, etc., which then evolved to games, nfts, defi, and so on.
Hive is capable of all these things. That is the narrative. The branding of all these projects is the responsibility of those who initiated it. Hive could serve as a incubator, or a kickstarter, sure, but the people who initiated the project should start being more professional about their project(s). Leo is doing just that IMO. Ecency has nice UI, but it's getting outdated in terms of UI/UX compared to 2024 design trends.
Sure. But we are in a space where everything was initiated by someone and those guys are pushing their blockchains. Who is going to push Hive if community leaders dont?
For LEO, Peakd, Ecency, Splinterlands what you said is absolutely true but that is part of what I wrote in part 1. The second part was more related to Hive itself.
For example, I am not trying to sell Freechain to a movie theatre, right? You are. That's the way to go. It fails? Shit happens. It succeeds? Boom; there you go. Of course, Freechain has the Hive branding all over it, but that's why its being funded by the DHF. It's just a great example of a (IMO successful) use case of the DHF, and how projects like Freechain, take full responsibility to take it to the next level, taking Hive along.
I'm not seeing PeakD doing marketing for their platform. I might be sleeping, but I do have heard the roar of the rebranding of InLeo, who is doing exactly what you are doing, but within their own branch. This is what we need more of, projects taking their responsibility, instead of milking the DHF simply because users do not have a better alternative.
I dont think peakd is doing much at all when it comes to promoting their platform. i might be wrong when it comes other venues, but on web2 social media, where the users we want are, theyre doing nothing. Havent posted in X in 1 month.