Value per user is also a good indicator, FB has billions of active users, Steem has 97k accounts registered, don't know the number of Bitcoin users but the number of blockchain wallets is approaching 9 million.
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There are tooooo many social media platforms and the majority of the revenue goes to the platform rather than the contributers / users. I'm surprised that Steem adoption rate isn't exponential. Maybe it will change over thanksgiving when people have more downtime.