Even if every wallet represented 1 person Bitcoin is barely used compared to Facebook Still. You can't buy bitcoin every single day you will go broke. You can social media once a day though no matter who you are.
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There are tooooo many social media platforms and the majority of the revenue goes to the platform rather than the contributers / users. I'm surprised that Steem adoption rate isn't exponential. Maybe it will change over thanksgiving when people have more downtime.