Since Facebook advertising to its social media platform a couple of years ago, the company has been very aggressive in tracking its users across the web. Because of this, the company now knows far more about your personal life than you could possibly imagine.
Facebook recently put out an education portal for targeted ads that reveals all 98 data points the company uses to target individuals with its advertising. The list is very revealing – and more than a little disturbing.
Facebook already knows a lot of things about its users that are pretty obvious, like your relationship status, where you went to school, if you are about to have a baby, and even where you went on vacation. No surprise so far. This is all stuff that was voluntarily submitted.
Then things get weird. And creepy.
Facebook also knows if you use coupons, if you are going to move soon, how many lines of credit you have, if you are an investor, and what you prefer to invest in.
And that’s just for starters.
How does Facebook know all of these personal things? It knows these things because it tracks everything you do on the internet, on your mobile devices, your location settings, and other things. The company is able to track you across the web thanks to all of the websites that now have “like” or “share” buttons. Many website publishers also use a tool called Facebook Pixel that tracks users, too. Facebook also gathers additional data by contracting with companies that compile data from product warranties, surveys, government records, and other sources.
What does Facebook do with all of this data? They sell you as a target to advertisers. It’s all about the money.
The following is the full list of 98 data points it uses to target individuals with its advertising (in case you were wondering):
Location
1. Age
2. Location
3. Generation
4. Gender
5. Language
6. Education level
7. Field of study
8. School
9. Ethnic affinity
10. Income and net worth
11. Home ownership and type
12. Home value
13. Property size
14. Square footage of home
15. Year home was built
16. Household composition
17. Users who have an anniversary within 30 days
18. Users who are away from family or hometown
19. Users who are friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday
20. Users in long-distance relationships
21. Users in new relationships
22. Users who have new jobs
23. Users who are newly engaged
24. Users who are newly married
25. Users who have recently moved
26. Users who have birthdays soon
27. Parents
28. Expectant parents
29. Mothers, divided by “type” (soccer, trendy, etc.)
30. Users who are likely to engage in politics
31. Conservatives and liberals
32. Relationship status
33. Employer
34. Industry
35. Job title
36. Office type
37. Interests
38. Users who own motorcycles
39. Users who plan to buy a car (and what kind/brand of car, and how soon)
40. Users who bought auto parts or accessories recently
41. Users who are likely to need auto parts or services
42. Style and brand of car you drive
43. Year car was bought
44. Age of car
45. How much money user is likely to spend on next car
46. Where user is likely to buy next car
47. How many employees your company has
48. Users who own small businesses
49. Users who work in management or are executives
50. Users who have donated to charity (divided by type)
51. Operating system
52. Users who play canvas games
53. Users who own a gaming console
54. Users who have created a Facebook event
55. Users who have used Facebook Payments
56. Users who have spent more than average on Facebook Payments
57. Users who administer a Facebook page
58. Users who have recently uploaded photos to Facebook
59. Internet browser
60. Email service
61. Early/late adopters of technology
62. Expats (divided by what country they are from originally)
63. Users who belong to a credit union, national bank or regional bank
64. Users who investor (divided by investment type)
65. Number of credit lines
66. Users who are active credit card users
67. Credit card type
68. Users who have a debit card
69. Users who carry a balance on their credit card
70. Users who listen to the radio
71. Preference in TV shows
72. Users who use a mobile device (divided by what brand they use)
73. Internet connection type
74. Users who recently acquired a smartphone or tablet
75. Users who access the Internet through a smartphone or tablet
76. Users who use coupons
77. Types of clothing user’s household buys
78. Time of year user’s household shops most
79. Users who are “heavy” buyers of beer, wine or spirits
80. Users who buy groceries (and what kinds)
81. Users who buy beauty products
82. Users who buy allergy medications, cough/cold medications, pain relief products, and over-the-counter meds
83. Users who spend money on household products
84. Users who spend money on products for kids or pets, and what kinds of pets
85. Users whose household makes more purchases than is average
86. Users who tend to shop online (or off)
87. Types of restaurants user eats at
88. Kinds of stores user shops at
89. Users who are “receptive” to offers from companies offering online auto insurance, higher education or mortgages, and prepaid debit cards/satellite TV
90. Length of time user has lived in house
91. Users who are likely to move soon
92. Users who are interested in the Olympics, fall football, cricket or Ramadan
93. Users who travel frequently, for work or pleasure
94. Users who commute to work
95. Types of vacations user tends to go on
96. Users who recently returned from a trip
97. Users who recently used a travel app
98. Users who participate in a timeshare
The more you share, like, comment .... the more they know. I have noticed way too many ads showing up in my feed. That's annoying.
facebook, doesn't know more than you tell...
It is up to the user to fill all the questions Facebook asks (I am always amazed at the question they asked, such as religions, political affiliation... and more). This is definitely up to the user to disclose only what he feels like disclosing...
Whoa!! That's is a lot of personal information about people. I hope Facebook never get hacked.
The problem is that a lot of people voluntarily share way too much of personal details on Facebook without even thinking why they are doing it (not knowing or not caring) and if that information can somehow be abused.
they also know when your awake or sleeping and where you sleep and with who and who is nearby what they have in their house. cant win