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It's from a particularly good episode of 30 Rock, where James Franco's publicist arranges a fake-relationship with the Jenna character, to take the heat off the increasing (and true) rumors that he is actually in love with Kimiko, a Japanese body pillow.

Pure comical genius - I forgot the 30 Rock series began over 10 years ago, wow I feel old! Now I want to see the episode, lol thanks for your reply!